New intrusive technology to be used to further spy on citizens.
LONDON, England (PNN) - August 13, 2012 - Shoppers could soon be automatically recognized whenever they walk into a shop by a controversial new camera.
Called Facedeals, the camera uses photos uploaded to Facebook to recognize people as they walk into a store.
Shoppers who agree to use the system, which has not been developed with Facebook, will be offered special deals.
A promotional video created to promote the concept shows drinkers entering a bar and then being offered cheap drinks as they are recognized.
“Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businesses - and fewer customers - have realized it,” said Nashville-based advertising agency Redpepper.
They are already trialing the scheme in firms close to their office.
Facebook recently hit the headlines when it bought face.com, an Israeli firm that pioneered the use of face recognition technology online.
The social networking giant uses the software to recognize people in uploaded pictures, allowing it to accurately spot friends.
The Facebook camera requires people to have authorized the Facedeals app through their Facebook accounts.
This verifies your most recent photo tags and maps the biometric data of your face.
The system then learns what a user looks like as more pictures are approved.
This data is then used to identify you in the real world.